room2 unveils anti Black Friday video

UK: room2, the world’s first fully whole life net zero hometel, has released a video calling for people to look after our home, the Earth.

UK: room2, the world’s first fully whole life net zero hometel, has released a video calling for people to look after our home, the Earth.

The campaign aims to encourage the public to reflect on the impact that Black Friday has on the environment. 

Through an emotive video, which you can see on Youtube here, room2 asks the world to protect its home, spend wisely, and buy consciously because it’s the only home we’ve got. 

The video was directed by award-winning director, Alfie Dale, and features a little girl talking to her unborn sibling about the world we live in and how we are risking destroying it for future generations.  

room2’s co-founder, Robert Godwin said: “We love Alfie’s approach and the fact that he holds a real understanding of our brand and the values we are looking to promote. The responsibility falls on all of us to build a more sustainable future and collaborating with Alfie has helped us convey this important message in a way that makes the viewer think, feel and we hope act, at this key time of consumption.”

Last year, British Black Friday online sales alone emitted over 386,000 tonnes of carbon emissions, the equivalent of 215,778 return flights between London and Sydney, and the same weight as 3,679 blue whales. To try and reduce this, room2 hometels are asking the public to think about the impact these purchases have before buying.

Recognising the importance in educating the younger generation on these topics, room2 will be supporting ClimateEd, a charity which offers free education to children on climate change and carbon literacy, empowering them to take action and understand the effects of our actions. 

As part of this partnership, and to help limit the effects of Black Friday purchases this year, room2 will be donating 50 per cent  of all bookings made with the code GREENFRIDAY on November 25th, to the charity.

Image is a still from the YouTube video.

Full list of winners from European Sustainable Tourism Awards

UK: The Winners of the European Sustainable Tourism Awards have been announced.

UK: The Winners of the European Sustainable Tourism Awards have been announced.

The GrINN Awards, which are run by Quartz Hotels, invited the public to vote for their favourite out of 50 categories with the final say by the expert judging panel.

Alexander Zawadzki, organiser of the GrINN Awards said: “We are very happy with the outcome of the awards, as our main goal is to promote sustainability and we have achieved it in many countries of Europe. The response and help from the audience and accommodation providers have been astonishing. 
We hope that their example can inspire others and together we can create a more sustainable tourism industry. We invite all accommodation providers that are making efforts towards sustainability to apply to our next edition”.

Jury member, Lidiia Tkachenko added: I am impressed by the sustainability progress all participants have made and continue pursuing in order to achieve sustainability goals and make a positive impact on our planet and society”. 

Here is the full list of the award winners:

Best Luxury Eco Accommodation: El Jardín de las Delizias, Spain (Pictured)

Best sustainable progress: Miluna Open Nature Rooms, Spain

Best Eco-friendly Travel App: Treeapp

Europe’s Leading Sustainable Travel Brand: Book Eco Hotels

Europe’s Leading Sustainable Travel Blog: Brainy Backpackers

Europe’s Leading Sustainable: Travel Influencer Linn Haglund, Brainy Backpackers

Most sustainable Travel Metasearch: Kayak

Most sustainable OTA: Select Green Hotels

Most sustainable Travel Startup: Miluna Open Nature Rooms, Spain

Most Sustainable Female Entrepreneur: Tiffany Belle Harper, Belleva House, England

Most Sustainable Male Entrepreneur: Ángel Bonilla, Hotel Sostenible La Laguna, Spain

Best Sustainable Initiative: Kaj Hotel, Denmark

Best Local Gastronomy: Francisco Rodríguez Mora, The Sun Inn Lydiard, England

Best Sustainable Hotel, United Kingdom: The 25 Boutique B&B, England

Best Sustainable Hotel, Seaside: Kalesma Mykonos, Greece

Best Sustainable Hotel, City: Stow-Away Waterloo, England

Best Sustainable Hotel, Rural: Alma Calma Hotel Rural, Spain

Best Sustainable Hotel, Mountain: Cork Valley Pod Houses Toledo, Spain

Best Sustainable Resort: Blue Dream Hotel | Greece

Best reforestation initiative: Miluna Open Nature Rooms, Spain

Best sustainable accommodation, Central Europe: Hotel Gilbert, Austria

Best sustainable accommodation, Eastern Europe: Ursa Mica Glamping Resort, Romania

Best sustainable accommodation, Northern Europe: Varanger Lodge, Norway

Best sustainable accommodation, Southeast Europe: Blue Dream Hotel, Greece

Best sustainable accommodation, Southern Europe: Cipresso e Pietra, Italy

Best sustainable accommodation, Western Europe: ahead burghotel, Germany

Best sustainable accommodation, Southwest Europe: Hotel Bosque Mar, Spain

Best sustainable accommodation, Turkey: Trendy Lara Hotel, Turkey

Best sustainable Villa, Europe: La Casa del Alfarero, Spain

Best sustainable Hostel, Europe: Urban Garden Hostel, Portugal

Best sustainable Apartment, Europe: Daphne’s Club Hotel Apartments, Greece

Best sustainable 5* Hotel, Europe: Domaine des Etangs, France

Best sustainable 4* Hotel, Europe: The Twelve Hotel, Ireland

Best sustainable 3* Hotel, Europe: Hotel Bosque Mar Spain

Best sustainable 2* Hotel, Europe: Chalet Saint-Barthélemy Hotel, Italy

Best sustainable Aparthotel, Europe: Stow-Away Waterloo, England

Best sustainable accommodation, Spain: Los Lirios Hotel Rural, Spain

Best sustainable accommodation, Croatia: Treehouse Resnice -Mrežnica, Croatia

Best sustainable accommodation, Greece: Ouzas Luxury Hotel, Greece

Best sustainable accommodation, Italy: Naturhotel Leitlhof, Italy

Best sustainable accommodation, Netherlands: BOAT&CO, Netherlands

Best sustainable accommodation, England: The Paddock Wildcamp, England

Best sustainable accommodation, Scotland: Langridge Highland Home, Scotland

Best sustainable accommodation, Northern Ireland: Finn Lough, Northern Ireland

Best sustainable accommodation, Wales: Larkhill Tipis and Yurts, Wales

Best sustainable accommodation, Ireland: Inch House Ireland, Ireland

Best Sustainable & Original Accommodation, Europe: Quinta do Rapozinho, Portugal

Best Nature Accommodation: Glendoria, Poland

Best Responsible Accommodation Project: Ursa Mica Glamping Resort, Romania

Best Sustainable Tourism Leader: Alina Marinescu, Ursa Mică Glamping Resort, Romania

Along with main Sponsor MEWS, Sustainable Hotel News supported the awards for: Best Luxury Eco Accommodation, Best Sustainable Accommodation – Scotland, Best Sustainable Accommodation – Wales.

Image: El Jardín de las Delizias, Spain winner of Best Luxury Eco Accommodation:

Bloomberg’s study finds sustainability important factor for future traveller behaviour

US: Bloomberg Media has published its Now Boarding: The Global Traveller’s Outlook study revealing current and future travel sentiments and behaviours.

US: Bloomberg Media has published its Now Boarding: The Global Traveller’s Outlook study revealing current and future travel sentiments and behaviours.

The study surveyed 1,456 affluent leisure and business travellers aged 25 to 65 years old, across China, India, Singapore, Indonesia, Thailand, Japan, Australia, UK, France, Germany, UAE, Saudi Arabia and the US. 

The study found that across APAC sustainable travel will play a key role in travel planning, with two thirds of travellers willing to pay more for sustainable travel options offered by airlines or accommodation.

The results also showed 80 per cent of travellers treat sustainability as an important factor especially those in US and APAC. In fact, 85 per cent of APAC travellers and 80 per cent of American travellers said sustainable travel will play a key role in planning their trips. The respondents noted they wanted brands which use renewable energy/resources and are committed to reducing their carbon footprint.

More than 50 per cent of those travellers in APAC are willing to pay more for sustainable travel options offered by airlines or accommodation, while 60 per cent of respondents from Europe, the Middle East and Africa are also willing to pay more. According to the study, half of UK travellers are willing to pay more for sustainable options in airlines and hotel bookings. This is similar to’s findings in its 2022 sustainability report, released earlier this year.

“Blesiure” travel is one trend which is full force and one of the top travel trends for those surveyed, with 45 per cent opting to sightsee or extended their trip while travelling for business. This impacts on sustainable trends as it may mean taking fewer flights and choosing extended stay accommodation, which is generally seen as a more sustainable choice as there are fewer public areas to heat and light.

Michelle Lynn, global head of data and insights for Bloomberg Media said: “COVID-19 changed the way the world views and experiences travel now. With Now Boarding, we were interested in finding out how the pandemic has specifically changed traveller’s outlook, including a deep dive into the areas of concern and the benefits they now seek from travel operators, airlines, and hotels.”

Image from Bloomberg’s Now Boarding summary. Group joins Global Sustainable Tourism Council 

WORLDWIDE: Group has officially joined the Global Sustainable Tourism Council’s (GSTC) global network as a member. 

WORLDWIDE: Group has officially joined the Global Sustainable Tourism Council’s (GSTC) global network as a member. 

The global travel service provider which includes, Ctrip, Skyscanner, and Qunar said its mission is to ‘pursue the perfect trip for a better world’.

To fulfil this Group announced its green tourism goals, in summer this year, covering three key areas: to launch over 10,000 low-carbon travel products; to promote sustainable travel and engage 100 million travellers in low-carbon practices; and aim to further reduce carbon emissions across its own operations. Group also surveyed more than 7,700 travellers from 11 markets to produce its Sustainable Travel Consumer Report 2022. The report revealed 78.7 per cent of travellers recognise the importance of sustainable travel. The responses also showed 67.7 per cent of travellers are now open to paying more for sustainable options and that travellers were more aware of their impact on the planet since the COVID-19 pandemic. It also inspired to launch the CHOOSE carbon offsetting option for travellers to offset their flights’ Co2 emissions. 

As a member of the GSTC, Group will support the GSTC mission to promote sustainable tourism standards in the travel and tourism sector. 

Jane Sun, chief executive officer of Group said: “At Group, we believe we can only solve big issues by working with our peers from across the industry. This is why we are very excited to become a member of the GSTC, joining their global community to collaborate on sustainable travel initiatives that contribute towards a more sustainable future.”

Randy Durband, chief executive officer of GSTC said: “We at GSTC are delighted to welcome Group and all its powerful brands as a member of our growing community of members. Their power in the marketplace can deliver much in the way of more sustainable forms of tourism being made available to more travellers throughout the world, and we look forward to partnering in those efforts”.

Kempinski Hotels publishes its first ESG report

SWITZERLAND: Kempinski has published its first Environmental, Social and Governance (ESG) report 2021.

SWITZERLAND: Kempinski has published its first Environmental, Social and Governance (ESG) report 2021.

It’s been a while to develop, and the hotel group has worked for years with other consultants and sustainable initiatives (see page 60 of the report) but Kempinski has finally produced the report, which focuses on the three pillars of ESG – Environmental, Social and Governance.

The 126 page report has been broken down into chapters including background, process, governance, strategy and metrics.

As well as BMS (building management system) and GRMS (guest room management system), Kempinski also has its Hotel Optimiser – software which collects and manages data from each hotel with regards to water, energy, waste management to give a clear picture of the overall carbon footprint. Based on the data, hotels can establish monthly targets for energy and water consumption, considering additional variables such as hotel occupancy and seasonality.

Regarding the carbon footprint of Kempinski’s operations, the report says the group uses “direct fuel combustion and consumption at Kempinski properties (Scope 1), the purchase of energy from the grid (Scope 2) and emissions outside of our direct control that exist upstream (e.g. supplier emissions) and downstream (e.g. waste to landfill) of operations (Scope 3). We are currently in the process of mapping the Scope 1 and 2 carbon footprint for the entire Kempinski property portfolio, with an aim to measure 100 per cent of GHG emissions for 2023. For Scope 3 emissions, the immediate focus is to measure emissions from waste before working with our suppliers to measure upstream emissions.

The report says that in 2021, 16 hotels in 14 countries submitted the data required to calculate their property’s carbon emissions for Scope 1, 2 and partial Scope 3 (waste).

The total combined carbon footprint of these properties was 66,415,683 kg of carbon dioxide equivalent (CO2-e). There was a common theme of increased emissions from 2020, (bounce back from the decreased demand during COVID-19). The data showed that although some properties were able to maintain emissions reductions from year-to-year, ten of the 15 hotels saw increases in total emissions from 2020.

The group acknowledges there is a long way to go when it comes to tackling the issue of net zero. Page 78 explains:

“Kempinski acknowledges that there should be a determination for a non-zero societal cost of carbon (emissions) that is used in shaping corporate strategy and decision-making. Given our current priority to establish the complete carbon footprint of the organisation and to determine the distribution of emissions across operations and properties, Kempinski is not yet able to set an internal cost of carbon. Converting the impact of emissions into monetary terms has been determined to be a material impact for Kempinski and falls in line with our reduction target goal to be achieved by 2024.”

Bernold Schroeder, chairman of the management board of Kempinski AG and chief executive officer of Kempinski Group has led the Sustainability Committee to implement the policies across the group. His colleague on the committee, and executive vice president, general counsel and interim company secretary, Kempinski Hotels S.A, Hadrian Beltrametti Walker, said: “Striving towards better environmental efficiencies, better social responsibility and better governance is absolutely critical. Now that the report has been published, the Committee’s next goal over the coming months is to continue the good trendline towards concrete ESG goals and targets. By the end of 2022, ESG targets will be integrated with the broader corporate strategy, following extensive consultation with stakeholders from across the supply chain.”

He added: “Our objectives are to identify concrete goals and targets pertaining to ESG impacts across the Kempinski constellation and to measure 100 per cent of Kempinski corporate and property emissions for 2023. At the same time, we must ensure that all Kempinski stakeholders, from hotel owners and employees to suppliers and other parties, are fully onboard and understand the environmental, financial and reputational benefits of these targets.”

To meet these goals, Kempinski will continue to work with key professional partners and will be working with the environmental benchmarking organisation EarthCheck.

The hotel also works with the initiative BE Health, which according to the website is “A ‘Glocal’ corporate social responsibility programme created by Kempsinksi. Thinking globally while acting locally. Be Health aspires to make health contagious and in and around hotels”.  

You can see the full report here.

Hilton recently updated its ESG targets in sustainability push.