room2 unveils anti Black Friday video

by: Felicity Cousins | November 22, 2022

UK: room2, the world’s first fully whole life net zero hometel, has released a video calling for people to look after our home, the Earth.

The campaign aims to encourage the public to reflect on the impact that Black Friday has on the environment. 

Through an emotive video, which you can see on Youtube here, room2 asks the world to protect its home, spend wisely, and buy consciously because it’s the only home we’ve got. 

The video was directed by award-winning director, Alfie Dale, and features a little girl talking to her unborn sibling about the world we live in and how we are risking destroying it for future generations.  

room2’s co-founder, Robert Godwin said: “We love Alfie’s approach and the fact that he holds a real understanding of our brand and the values we are looking to promote. The responsibility falls on all of us to build a more sustainable future and collaborating with Alfie has helped us convey this important message in a way that makes the viewer think, feel and we hope act, at this key time of consumption.”

Last year, British Black Friday online sales alone emitted over 386,000 tonnes of carbon emissions, the equivalent of 215,778 return flights between London and Sydney, and the same weight as 3,679 blue whales. To try and reduce this, room2 hometels are asking the public to think about the impact these purchases have before buying.

Recognising the importance in educating the younger generation on these topics, room2 will be supporting ClimateEd, a charity which offers free education to children on climate change and carbon literacy, empowering them to take action and understand the effects of our actions. 

As part of this partnership, and to help limit the effects of Black Friday purchases this year, room2 will be donating 50 per cent  of all bookings made with the code GREENFRIDAY on November 25th, to the charity.

Image is a still from the YouTube video.