room2 unveils anti Black Friday video

UK: room2, the world’s first fully whole life net zero hometel, has released a video calling for people to look after our home, the Earth.

UK: room2, the world’s first fully whole life net zero hometel, has released a video calling for people to look after our home, the Earth.

The campaign aims to encourage the public to reflect on the impact that Black Friday has on the environment. 

Through an emotive video, which you can see on Youtube here, room2 asks the world to protect its home, spend wisely, and buy consciously because it’s the only home we’ve got. 

The video was directed by award-winning director, Alfie Dale, and features a little girl talking to her unborn sibling about the world we live in and how we are risking destroying it for future generations.  

room2’s co-founder, Robert Godwin said: “We love Alfie’s approach and the fact that he holds a real understanding of our brand and the values we are looking to promote. The responsibility falls on all of us to build a more sustainable future and collaborating with Alfie has helped us convey this important message in a way that makes the viewer think, feel and we hope act, at this key time of consumption.”

Last year, British Black Friday online sales alone emitted over 386,000 tonnes of carbon emissions, the equivalent of 215,778 return flights between London and Sydney, and the same weight as 3,679 blue whales. To try and reduce this, room2 hometels are asking the public to think about the impact these purchases have before buying.

Recognising the importance in educating the younger generation on these topics, room2 will be supporting ClimateEd, a charity which offers free education to children on climate change and carbon literacy, empowering them to take action and understand the effects of our actions. 

As part of this partnership, and to help limit the effects of Black Friday purchases this year, room2 will be donating 50 per cent  of all bookings made with the code GREENFRIDAY on November 25th, to the charity.

Image is a still from the YouTube video.

Net zero hotels for York, Glasgow and Manchester

UK: room2, the net zero hotel brand by The Lamington Group, has announced plans to open three new hotels.

UK: room2, the net zero hotel brand by The Lamington Group, has announced plans to open three new hotels.

The “hometels” – a cross between a hotel and an apartment-style offering will be in York, Glasgow and Manchester. A Liverpool hotel will operate under a 25-year lease partnership with developers The Illiad Group.

room2 currently has three of its net zero concept – one in Southampton, and two in London – Hammersmith and Chiswick. The group recently announced it would also be opening in Belfast next year.

Robert Godwin, managing director at Lamington Group, said: “Lamington Group strives to push the boundaries of net zero in the hospitality industry. The opening of new net zero properties in York, Glasgow and Manchester is a realisation of the group’s vision to expand across the country and reach 5,000 keys by 2030. At the heart of each property remains our commitment to social values, community engagement and collaboration and the promotion of sustainable values to educate guests on the importance of the sustainability agenda.”

The group adheres to a zero emission construction and operating system. 

The room2 Liverpool will open next year on Duke St, in the heart of downtown Liverpool. The property will operate under a 25-year lease partnership with developers The Illiad Group. A new build, room2 Liverpool will offer eight floors of accommodation, a ground floor with lobby food and beverage offering, plus coworking space.

The 116-room York property will open in September 2024. The 134-bedroom Glasgow property in the city’s financial district will open in 2025. The Manchester property will feature 180 rooms over 22 floors and include one and two bedroom apartments. It will open in 2026. 

All properties will have restaurants, bars and gyms for guests as well as work and meeting spaces. Laundry rooms are available for those staying a little longer and there will be kitchens in most rooms. 

Lamington Group is an independent family-owned real estate investment and development company, which was founded in the 1960s and is based in West London. Led by managing director Robert Godwin, the group has made the commitment to only build and operate to whole life net zero standards for any new properties that started being developed after the launch of their net zero roadmap in September 2021.

The Lamington Group recently won the Marie Claire UK Sustainability Hospitality Award for Best Sustainable Hotel (independent).

Image: room2 York.