Whitbread joins the Sustainable Hospitality Alliance

UK: Whitbread, which owns Premier Inn as well as a range of pub and restaurant brands, has joined the Sustainable Hospitality Alliance.

UK: Whitbread, which owns Premier Inn as well as a range of pub and restaurant brands, has joined the Sustainable Hospitality Alliance.

Through its sustainability programme ‘Force for Good’, Whitbread is aiming to have a positive impact on its guests and the environment. 

To deliver this vision, the company has set long-term strategic targets, including reaching net zero by 2040, eliminating unnecessary single-use plastic by 2025 and cutting food waste by 50 per cent by 2030. 

Whitbread owns and operates the majority of its properties with over 800 hotels and 400 restaurants in the UK and a growing footprint in Germany.

By becoming part of the Sustainable Hospitality Alliance, Whitbread is joining a global network which represents almost 40 per cent of the industry by rooms and brings the hospitality industry together with strategic and supply chain partners to work collectively on issues affecting the planet and its people.

Glenn Mandziuk, CEO of the Sustainable Hospitality Alliance, said: “We are delighted to welcome Whitbread into our growing membership. Their prominence in the UK market, combined with their strong focus on their people, local communities and the environment, will bring valuable insight and practical expertise to our community of responsible hospitality leaders. By working together as an industry, we can ensure that we are giving back to society and local destinations, and make net positive hospitality a reality.”

Rosana Elias, head of sustainability at Whitbread said: “We’re incredibly pleased to be joining the Alliance. ESG is a really important area of focus and we’re clear that by working together with our peers, innovating and collaborating, we will all stand a better chance of driving forward positive change. We’re delighted to continue our work in this area as part of the Sustainable Hospitality Alliance and support the move towards a net positive hospitality industry”.

room2 unveils anti Black Friday video

UK: room2, the world’s first fully whole life net zero hometel, has released a video calling for people to look after our home, the Earth.

UK: room2, the world’s first fully whole life net zero hometel, has released a video calling for people to look after our home, the Earth.

The campaign aims to encourage the public to reflect on the impact that Black Friday has on the environment. 

Through an emotive video, which you can see on Youtube here, room2 asks the world to protect its home, spend wisely, and buy consciously because it’s the only home we’ve got. 

The video was directed by award-winning director, Alfie Dale, and features a little girl talking to her unborn sibling about the world we live in and how we are risking destroying it for future generations.  

room2’s co-founder, Robert Godwin said: “We love Alfie’s approach and the fact that he holds a real understanding of our brand and the values we are looking to promote. The responsibility falls on all of us to build a more sustainable future and collaborating with Alfie has helped us convey this important message in a way that makes the viewer think, feel and we hope act, at this key time of consumption.”

Last year, British Black Friday online sales alone emitted over 386,000 tonnes of carbon emissions, the equivalent of 215,778 return flights between London and Sydney, and the same weight as 3,679 blue whales. To try and reduce this, room2 hometels are asking the public to think about the impact these purchases have before buying.

Recognising the importance in educating the younger generation on these topics, room2 will be supporting ClimateEd, a charity which offers free education to children on climate change and carbon literacy, empowering them to take action and understand the effects of our actions. 

As part of this partnership, and to help limit the effects of Black Friday purchases this year, room2 will be donating 50 per cent  of all bookings made with the code GREENFRIDAY on November 25th, to the charity.

Image is a still from the YouTube video.

Zeal Hotels submits plans for sustainable Devon hotel

UK: Zeal Hotels has submitted plans for a sustainable hotel in East Devon.

UK: Zeal Hotels has submitted plans for a sustainable hotel in East Devon.

The group hopes to gain permission and start work onsite in Exeter Science Park, next year with an expected opening for mid 2024. 

Tim Wheeldon, managing director, Zeal Hotels said: “The 13-year dream is quickly becoming a reality. We are nearing the end of the planning journey for our first hotel and anticipate being able to begin the build early next year. East Devon District Council have been incredibly helpful, working with us to bring this project to life.” 

The 140-room hotel is aiming for a minimum BREEAM rating of Excellent, with a target of Outstanding. It will feature meeting rooms, a restaurant, bar, gym, gardens, and EV charging points.

Wheeldon added: “Demand for truly sustainable hotels has never been more pressing. COP 27 will continue to highlight the issues facing us and will serve to remind us that action and global consensus is what’s needed & now.Approximately 80 per cent of the hotel stock we will have in 2050 has already been built and the hospitality industry has to reduce its carbon emissions by 66 per cent on 2019 levels by 2030.”

The property will be the first of a number of sustainable hotels Zeal Hotels plans to open across the UK.

Established in 2012, Zeal Hotels has the specific aim of acquiring strategic hotel sites, developing the hotels and maintaining ownership of the assets. Motivated to reduce a hotel’s carbon emissions through the construction process, as well as operations, Zeal Hotels has launched a new brand, targeting net zero carbon, with the first UK site in the process of acquisition and is seeking further development opportunities.

Sustainable Hotel News recently reported about the Dorset hotel, The Green House Hotel, which claims to be the most eco friendly hotel in the UK.

Bournemouth hotel claims to be UK’s most eco friendly place to stay

UK: A hotel in Bournemouth has claimed it is the most eco friendly hotel in the UK.

UK: A hotel in Bournemouth has claimed it is the most eco friendly hotel in the UK.

The Green House Hotel has announced it is the greenest hotel in the UK because it produces “52 per cent less carbon emissions than the average hotel.”

The Green House Hotel opened in 2010 after a £5 million refurbishment of the Grade II listed building. During the refit the environmental impact of every decision was considered and principles of sustainability were at the core of the decision making process in the hotel’s commitment to achieving BREEAM accreditation.

The hotel has a long history of sustainable practices – In 2012 it introduced beehives to its rooftop and has since used the honey produced in its restaurant.

In 2019 Expedia named the hotel as one of the top 10 eco-hotels in the world. The hotel is a member of the Green Tourism Business Scheme and was awarded GOLD level at its first attempt at the environmental status. The Green House Hotel is currently undergoing ISO14001 accreditation.

Neil Carter, general manager The Green House Hotel, said: “We’ve always strived to be the greenest hotel in the UK, every decision we make is carefully scrutinised to make sure it has minimal impact on the environment. The hotel’s carbon calculation is based on our 2019 activity, pre-Covid, when we were running normally. This will set our baseline now for us to make reductions against for this year, 2022, the first full year of trading after the pandemic.” 

The hotel’s website has a sustainability section where you can read about all the ways it strives to be as green as possible.  For example, it produces its own electricity on-site using solar panels and a Combined Heat and Power unit (CHP). 

CHP is a highly efficient way to use fuels and can make a significant contribution to the UK’s sustainable energy goals. The hotel also exports any excess electricity to the National Grid, and imports any extra it might need through its agreement with Ecotricity, a green electricity company building new renewable energy sources. 

Other green initiatives and operations include The hotel’s furniture, which is made from fallen trees, beehives on the roof and EV charging points for guests to use ​​(A dedicated Tesla charging point and a Type 2 charger for other electric cars).

There is a wildlife-friendly garden with bug hotels, native plants and bird and bat boxes.

Waste oil from the kitchen is made into fuel and coffee beans are composted for our community veg garden on site. 

The hotel restaurant, Arbor, offers local, fresh, where possible organic food sourced from producers with high animal welfare standards. It features locally-brewed beer and spirits at the bar, and the wine list has been selected according to the carbon footprint of every bottle. 

Staff are trained on sustainability, and suppliers are assessed against recognised environmental standards. The hotel is a member of Considerate Hoteliers, whose objective is to adopt sustainable environmentally friendly and socially responsible policies and practices. 

Carter added: “We’re delighted with these results, to be producing less than half the carbon emissions of the average UK hotel is excellent news. We have been working tirelessly since we opened, and throughout the pandemic, to assess all that we do, to research new technologies and products, it’s a constantly evolving process, and these results are a testament to our team’s hard work”.

Considerate Hoteliers was recently in the news as it partnered with The Sustainable Hospitality Alliance on making the industry net positive.

Image: The Green House Hotel

Greenview partners with Sustainable Hospitality Alliance 

UK: The Sustainable Hospitality Alliance and Greenview have become partners to advance sustainability across the hotel industry.

UK: The Sustainable Hospitality Alliance and Greenview have become partners to advance sustainability across the hotel industry.

The two have signed a cooperation agreement which will combine the Alliance’s industry leadership, and sector-specific experience, with Greenview’s expertise in sustainability programmes and data management.

The idea is that the partnership will help with creating innovative tools and initiatives to support the industry to work towards Net Positive Hospitality.

The two have worked together before with the development of the Hotel Carbon Measurement Initiative (HCMI) – which enables hotels to measure the carbon footprint of stays, meetings and events. 

Glenn Mandziuk, Sustainable Hospitality Alliance CEO, said: “If we are to progress towards net positive hospitality, it is essential that hotels, partners and clients have access to reliable tools to understand the impact of the industry. Having worked collaboratively with Greenview to develop pioneering tools for a number of years, this new agreement will ensure that any and all hotels around the world are able to measure their impact and help create alignment in order to drive significant progress.”

The recently updated HCMI tool is applicable to all hotels, no matter their size, amenities, or experience in carbon reporting, and is now used by over 30,000 hotels worldwide. 

As the only industry-recognised carbon calculation methodology for over ten years, HCMI provides consistent, transparent, and globally comparable data, enabling hotels to inform buyer decision-making and track their carbon reduction progress. The tool is used in the Cornell Hotel Sustainability Benchmarking index (CHSB), the largest industry initiative of its kind which enables hotels and their customers to benchmark sustainability performance.

Greenview and the Alliance have also worked together to create the Hotel Destination Water Risk Index and build the Hotel Water Measurement Initiative, as well as collaborating with Tourism Declares, the Pacific Asia Travel Association (PATA) and the World Travel & Tourism Council (WTTC) to create the Net Zero Methodology.

By working in collaboration with the hospitality industry, alongside expert partners, the Alliance strives to help hotels understand their relationship with the planet and its inhabitants and take crucial steps towards a more regenerative hospitality industry that gives back more than it takes.

Eric Ricaurte, Greenview Founder and CEO, said: “As ESG reporting becomes increasingly essential for companies around the world, we are proud to be working alongside the Sustainable Hospitality Alliance to ensure hotels and their networks have access to the latest tools and initiatives. Through this joined up approach we aim to facilitate hotels to not only keep track of their impact, but also understand and communicate their progression towards a more sustainable future.”

Image from Sustainable Hospitality Alliance.