SH Hotels & Resorts reveals global expansion

by: Felicity Cousins | January 19, 2024

WORLDWIDE: SH Hotels & Resorts is embarking on a significant worldwide expansion of its portfolio, which includes the nature-inspired 1 Hotels brand.

SH Hotels & Resorts, is an affiliate of global private investment firm Starwood Capital Group, and is a sustainable hotel brand management company that operates 1 Hotels, Baccarat Hotels & Resorts and Treehouse Hotels, which premiered in London in 2019.

1 Hotels launched in 2015 with the opening of 1 Hotels & Homes South Beach, offering “sanctuaries that nurture the planet while seamlessly blending the natural world with a luxurious indoor environment.”

It has grown in key markets such as New York City’s Central Park and Brooklyn, Los Angeles, San Francisco, Nashville, Toronto (Canada), and Sanya (China) and last year marked the opening of two flagship properties—Hawaii’s 1 Hotel Hanalei Bay (Kauai) and 1 Hotel Mayfair (London).

The upcoming developments in the 1 Hotels portfolio for 2025 are  for 1 Hotel & Homes Melbourne, 1 Hotel Copenhagen and 1 Hotel Seattle.

In 2026 the brand is cited to open 1 Hotel Austin, which will be the tallest tower in Texas and “a testament to urban sustainability,” and 1 Hotel & Homes Elounda Hills, Crete.

In 2027 the brand plans to open in Paris, San Miguel de Allende (Mexico), Cabo (Mexico) and Riyadh in Saudi Arabia.

Founder of SH Hotels & Resorts Barry Sternlicht said: “We’ve ignited a wave of responsibility in luxury hospitality,” says . “Our growth strategy is intertwined with our commitment to the planet, and this is just the beginning. As we expand, we continue to redefine the narrative of what it means to travel consciously.”

The Treehouse and Baccarat Hotels are also expanding globally with openings in Europe, the Middle East, US and Australia.

Raul Leal, CEO of SH Hotels & Resorts said: “Our vision is expansive and precise. We’re growing in markets where our guests seek out the experiences that we excel at providing.” 

Last year the 1 Hotels brand also launched a sustainable meeting offering. Read more below.

1 Hotels launches sustainable meetings


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