Alliance changes name to reflect global expansion

by: Felicity Cousins | April 30, 2024

WORLDWIDE: The Sustainable Hospitality Alliance has rebranded to the World Sustainable Hospitality Alliance (the Alliance). 

The announcement was made on stage at the Future Hospitality Summit in Riyadh, marking a new chapter in the organisation’s mission to “advance Net Positive Hospitality for people, planet, place, and prosperity.”

The Alliance, which has been around for 30 years, has evolved into a global charity encompassing the entire hospitality value chain. It now has more than 50 members representing more than 300 brands, 55,000 properties, and seven million rooms across every region of the world. 

This is a 270 per cent growth over the past 20 months when it had 14 members in 2020.

The Alliance is also aligned with more than 50 formal major industry partners, including the World Travel and Tourism Council (WTTC), UN Tourism, Global Business Travel Association (GBTA), and the Global Sustainable Tourism Council (GSTC).

Glenn Mandziuk, CEO of the World Sustainable Hospitality Alliance said: “Our name change reflects our journey towards inclusivity and the global expansion of our mission. The Alliance has transformed into a worldwide movement, fostering collaboration, and addressing the tangible changes in international policy, criteria, and business practices. 

“Our vision of Net Positive Hospitality, where the industry contributes more than it consumes, is now closer than ever.”

The Alliance launched its version 2 of the Pathway to Net Positive Hospitality last year.

Sustainable Hospitality Alliance launches Pathway to Net Positive Hospitality – version 2.0


Image: The World Sustainable Hospitality Alliance’s website features the new branding