WORLDWIDE: Global Hotel Alliance (GHA) has said its Green Collection has grown by 150 per cent since its launch in 2023.
The collection has grown from 189 hotels, resorts and palaces in March 2023 to 472 today.
Every Green Collection property has at least one certification from a globally recognised environmental organisation, including EarthCheck, Green Growth 2050, Green Key and Green Globe and third-party audits are conducted to retain certification.
In 2024, the average length of stay at hotels in the collection was 9 per cent longer compared to other hotels in the alliance, while the average spend per stay was 26 per cent higher.
Additionally, total stays at Green Collection properties increased by 16 per cent in 2024 compared to 2023 and the hotels in the collection contributed 71 per cent of the total revenue generated and 68 per cent of the total nights stayed across the entire GHA hotel portfolio in 2024.
Jelena Kezika, senior director strategy at GHA said: “The constant growth of the Green Collection is a powerful testament to the shared commitment among our brands to responsible travel. In just two years, the Collection has grown to represent more than half of our global portfolio, proving that sustainability is not only a priority but a defining pillar of hospitality today.
“While Green Collection was created to help conscious consumers make more informed choices, it also supports our hotels on their sustainability journeys – by working together, sharing best practices and success stories, and guiding one another on meaningful initiatives that expand our collective impact.”
In Europe, collection properties account for 81 per cent of GHA’s portfolio, followed by the Middle East with 58 per cent and Africa at 46 per cent.
Paramount Hotels, The Leela Palaces, Hotels and Resorts, and Lore Group recently joined the Green Collection, in 2024.
Image: Palace of Versailles in the Spring time, Boodle McDougall