ITALY: The World Travel & Tourism Council’s (WTTC) will hold its 25th Global Summit in Rome towards the end of this month with sessions including the future of tourism.
From destination stewardship to artificial intelligence and sustainable aviation, the WTTC’s 2025 Global Summit will explore the most critical and compelling advancements shaping the future of Travel & Tourism.
The Summit will take place in collaboration with the Italian Ministry of Tourism, ENIT S.p.A (the Italian National Tourist Board), the Municipality of Rome, and the Lazio Region, in the Eternal City from 28th to 30th September.
The event features some of Italy’s most prominent Travel & Tourism leaders, including the global body’s Chair-Elect, Manfredi Lefebvre, one of the most recognised names in the industry.
Business leaders from some of Italy’s biggest brands set to join Lefebvre on stage include, Andrea Grisdale, IC Bellagio, CEO – Sole Founder; Massimo Caputi, president & owner Terme & Spa Italia; Paolo Barletta, CEO Arsenale Spa; and Pierfrancesco Vago, MSC Cruises executive chairman of Cruise.
Sessions which include discussions around responsible tourism and the future of travel and tourism include:
Guardians
“Not only does tourism benefit economies, but it also shapes lives, landscapes, and legacies. From regenerative practices to community empowerment, we look at the long-term effects of being responsible guests and hosts and reflect with leaders who are redefining success for the people and places travellers love to visit.”
Bridging Confinents: Collaborative Tourism Policies for a Connected Future
“Effective tourism policies are integral to supporting a more sustainable and inclusive future for this sector. In an increasingly connected world, destinations should work together for the future benefit of tourism globally. How can public sector tourism leaders collaborate to enable aligned global tourism policies?”
Chairman’s Interview
“In this exclusive fireside, the WTTC Chair sits down with titans of industry to discuss the most pressing issues in business and their visions for the future of Travel & Tourism.”
Focus on the Future
“From emerging destinations to shifting traveller expectations, we take a wide-angle look at where the sector is heading and what opportunities and challenges are framing the path forward. As Travel & Tourism continue to evolve, what big ideas are shaping this future?”
According to the global tourism body’s latest Economic Impact Research (EIR), the Travel & Tourism sector in Italy is poised for a record-breaking year, with international visitor spending forecast to hit an all-time high of €60.4BN in 2025.
Due to illness WTTC’s CEO Julia Simpson will not be attending the Summit. Ex-World Travel & Tourism Council head Gloria Guevara will attend on Simpson’s behalf.
In July we reported on The World Travel & Tourism Council’s new report calling for a more balanced approach to managing tourism in popular destinations.
The paper, Managing Destination Overcrowding: A Call to Action, is free to download for WTTC members although non-members can also purchase the report to access the information.
WTTC tourism report calls for leaders to “think ahead and work together”
Image: Chris Czermak on Unsplash