WORLDWIDE: According to Hilton’s global survey, the top reason for travel next year will be to take time out to sleep.
Hilton and Ipsos who conducted the survey across 10,000 travellers worldwide found the number one reason to travel in 2024 was to rest and recharge with an emphasis on sleep.
More than half of each generation set chose rest and recharge as the most important reason to travel next year.
The report also found that while culture and experience, connectivity and personalisation were important to leisure travellers, business travellers were concerned about the sustainability aspect of their trips, with 74 per cent of them saying they wanted to reduce their environmental impact.
EV charging was also high on travellers’ wishlists – the EV charger search filter had the fastest volume growth, jumping from the fourth to the second highest converting filter.
The insights were unveiled in Hilton’s third-annual trends report: “What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead.”
The report also looks at how each generation views travel – from the digital-native Gen Zer to the experienced Baby Boomer. You can read about the other trends here.
Hilton has long been working towards its sustainable practices and has just carried out a pilot to reduce food waste in its UAE hotels.
Hilton’s ESG reporting and measurement tool, LightStay, enables the company to track its environmental and social impact across its global portfolio and deliver insights-rich reports to customers.
LightStay’s Meeting Impact Calculator also means event planners can see an estimated carbon footprint for their event using each hotel’s specific utility and emissions data. Through the Meet With Purpose checklist, clients can also make informed decisions that reduce the impact of their meetings.
Katherine Lugar executive vice president, corporate affairs, Hilton said: “At Hilton, we established industry-leading and ambitious environmental and social impact targets that support the United Nations Sustainable Development Goals, including those that align with the latest climate science with targets from the Science Based Targets initiative (SBTi).
“We continue to see demand from guests, corporate customers, and our team members to drive toward more sustainable travel.”