UK: Switch Hospitality Management Ltd has appointed Ehatshum Chowdhury as the general manager of aparthotel Birmingham Snowhill, which runs on renewable energy from wind, solar and heat recovery systems.
The aparthotel, which opened this week close to Snowhill station and a short walk from the city’s main train station Birmingham New Street, was formerly known as the Royal Angus Hotel and now offers 161 suites including studios, two-bedroom and terraced apartments.
The ground floor, named The Hub (pictured), features a 12-seat boardroom alongside modern co-working spaces, and an on-site NISA Local is due to open in early 2024.
Upon opening, the refurbished site was awarded an Energy Performance Certificate (EPC) rating of 10 A. This rating has positioned the aparthotel in central Birmingham as one of the city’s most sustainable commercial developments, producing significantly lower emissions than the industry average ratings of 17 A for newbuilds and 68 C for existing stock.
To have net zero carbon emissions a building has to achieve 0A.
The aparthotel runs off 100 per cent renewable energy, generated entirely from solar and wind power, whilst heat pumps and heat recovery systems have eliminated the use of fossil fuels.
John Angus, managing director of Switch Hospitality, which is managing the site on behalf of the owner, SevenCapital said: “Our ambition is for aparthotel Birmingham to become an industry-leading asset, combining a modern, highly sustainable design with exceptional service, where we have the ability to adapt to evolving guest demands.”
The new general manager, Ehatshum Chowdhury previously held senior management positions at luxury resorts and leading hotel brands across the UK. Most recently, he was responsible for overseeing the operations of multiple Premier Inn sites in Cheshire, which followed his role as general manager for the flagship Aparthotel by Roomzzz in York.
Commenting on his appointment, Chowdhury said: “I am excited to bring my experience to aparthotel Birmingham, which is set to become the go-to destination for anyone visiting the city.”
You can read more about other sustainable extended stay options here. Extended stay company, Supercity Aparthotels, released its inaugural ESG report last year, which unveils it is aiming for net zero carbon by 2040.