Minor Hotels sees 20th property attain top tier Green Growth 2050 certification

by: Mark Caswell | March 19, 2024

WORLDWIDE: Anantara Chiang Mai Resort has become the 20th Minor Hotels property to attain the top tier in the Green Growth 2050 certification programme.

Green Growth 2050 was established in 2015 by Brisbane-based VisionCSR, and achieved GSTC-Recognised status in the same year.

The organisation offers certification for tourism and travel businesses based around recognised environmental and hotel industry sustainability standards including the UN Global Compact, UNEP Green Economy Principles, UN Declaration of Human Rights, The Code against the sexual exploitation of children, UNWTO Ethics in Tourism, International Labour Organisation Standards, and GSTC Criteria for Hotels and Tour Operators.

There are three levels of certification – Silver, Gold and Platinum – with Minor Hotels having set Gold certification or above as a minimum requirement for all of its Anantara and Avani hotels.

The Green Growth 2050 Global Standard evaluates businesses against more than 450 CSR and sustainability indicators, with a total score being given out of 500. Participants must score 90 per cent or more to achieve Platinum status.

Assessment areas range from human rights and environmental stewardship to sustainable design and construction of buildings and infrastructure, and energy, water, waste and CO2. For more information on the CSR and sustainability protocols used in the certification process, visit greengrowth2050.com/standard.

There are more than 200 companies worldwide offering sustainable accreditation and certification processes to hotels and hospitality groups. For our feature on how to navigate the sustainable certification market – with insight from the GSTC and the Sustainable Hospitality Alliance, see:

Certification for sustainable hotels a “mess”

Anantara Chiang Mai Resort joins 19 other properties under Minor Hotels’ Anantara, Avani and NH Collection brands to be awarded Platinum status, in locations including Thailand, the Maldives and the UAE.

Minor Hotels was one of just seven hotels, resorts and cruise lines to be included in the S&P Global Sustainability Yearbook 2024, which aims to distinguish those companies which have demonstrated strengths in corporate sustainability.

Commenting on the news John Roberts, group director of sustainability and conservation for Minor Hotels, said: “This milestone is more than just a number; it’s a symbol of the journey we’ve embarked on towards sustainability and the positive impact we’re striving to make on the planet and its people.

“Achieving our 20th Green Growth 2050 Platinum Certification showcases our commitment to not only meet but exceed the highest standards of environmental and social responsibility.”

Image supplied by Minor Hotels.