SINGAPORE: Banyan Tree Group has rebranded with a new name, Banyan Group, as well as committing further to its sustainability strategy.
Banyan Group currently manages 12 global brands, 75 hotels and resorts, 60 spas and galleries and 14 branded residences across 22 countries.
The Group has doubled its brand portfolio since 2019 and this year it will see 19 new openings in Cambodia, China, Japan, South Korea, Vietnam and Mexico.
The company has maintained its commitment to responsible tourism and this year it has said it will align with United Nations Climate Science-based Targets (SBTis) to develop a comprehensive 2030 Sustainability Roadmap that addresses “both environmental and human capital development.”
The company’s 18th roadmap will be released on Earth Day, April 22,2024 and will be inline with its founding ethos: Embracing the Environment, Empowering People. It will also pioneer a circularity pilot project with more details to be shared later this year.
Ren Yung Ho, senior vice president, brand & commercial at Banyan Group said: “The core beliefs and values that have guided Banyan Group to this milestone will continue to underpin our growth strategy as we remain dedicated to being a force for positive change for both people and the planet.”
The Group will also be launching Laguna Lakelands in Phuket, its most ambitious nature-integrated development. Spanning 110 hectares, Laguna Lakelands will encompass a rainforest park, more than 10km of treetop skywalks, and six distinct zones—orchard, lakeside, lagoon, valley, and forest—ushering in a new era of ‘immersive living’.
Eddy See, president and CEO of Banyan Group added: “This brand evolution reflects our portfolio transformation from a single luxury brand to the diverse offering we have today.”
Image supplied: Homm in Huzhou, China