WORLDWIDE: The Ascott Limited (Ascott), has announced a ‘sustainability passport’ for guests staying at its Somerset properties worldwide.
The Somerset Sustainability Passport Programme aims to engage guests in activities, wellness programmes and community initiatives in support of Ascott’s sustainability goals.
The programme is in recognition of Ascott’s sustainability framework, Ascott CARES, which celebrates its first anniversary this month.
Tan Bee Leng, Ascott’s managing director for brand & marketing, said: “By actively involving our guests in these efforts, we are not just telling them what the Somerset brand stands for; we are amplifying our impact to create a lasting emotional connection.
“Small individual actions, when multiplied across our portfolio of Somerset properties globally, can inspire our guests of all ages, especially the next generation, to recognise the importance of taking practical action today.”
The Sustainability Passport booklet, aims to inspire children and their families to embark on “a journey of exploration” around the property they are staying at, where they complete tasks such as sorting recyclables, conserving energy, or gardening.
Somerset properties around the world have received the Excellence in Design for Greater Efficiencies (EDGE) certification, for achieving at least 20 per cent reduction in energy consumption, water consumption and embodied carbon in construction materials.
The total number of EDGE-certified properties under Ascott’s portfolio is close to 30, more than double last year’s count.
In the summer Ascott announced it had teamed up with the GSTC to offer sustainability best practice training for industry leaders.