Amadeus joins Sustainable Hospitality Alliance

by: Felicity Cousins | January 11, 2024

WORLDWIDE: Amadeus has joined the Sustainable Hospitality Alliance, making it the first global travel tech company to join the industry body. 

As part of its membership the travel technology company will bring its expertise to the table in the quest to support a more prosperous and responsible hospitality sector.

It will also hold a permanent position on the senior advisory council that was established to provide strategic advice, create a network of influential leaders and drive change towards Net Positive Hospitality. The Alliance launched version 2 of its Pathway to Net Positive Hospitality last year.

Key areas of focus for Amadeus include education, accessibility and helping travellers and guests make informed decisions.

Glenn Mandziuk, CEO, Sustainable Hospitality Alliance, said having the travel technology company’s broad global travel expertise in the discussion was a “game changer”.

He said: “Onboarding Amadeus to our senior advisory council is an important step in tackling the challenges the hospitality industry faces. Having Amadeus as a member will help drive our collaborative approach on the journey to Net Positive Hospitality. The Alliance is built for the industry, by the industry, to deliver positive results not only to hospitality players but also for the environment, local communities, and preservation of culture.”

Francisco Pérez-Lozao Rüter, president, hospitality, Amadeus added: “Our membership in the Alliance reflects our wider ambition to work toward a more sustainable travel industry. Thanks to our position as a global travel technology provider, we look forward to making a meaningful contribution to the Alliance.”

Amadeus is also a member of the Green Software Foundation and the Travalyst coalition.

Image Supplied: L-R, Glenn Mandziuk CEO, Sustainable Hospitality Alliance, Agnes Pierce, global head of sustainability, hospitality, Amadeus and Olivier Girault, head of sustainability solutions, Amadeus.