EUROPE: Aparthotel operator Adagio has outlined plans to obtain Green Key accreditation for 40 European sites in 2024.
Adagio is a joint venture between Accor and the Pierre and Vacances Center Parcs Group, and currently has a portfolio of 14,600 apartments across 130 properties in 16 countries.
The brand’s CSR strategy is anchored by the mission of “Acting for the transition of cities”, focusing on reducing its environmental footprint, as well as “strengthening social bonds and acting collectively”.
To this end Adagio is targeting external sustainable certification through Green Key for 40 of its aparthotels this year – 30 sites in France and ten elsewhere in Europe.
In addition the group said that “a major project will be carried out around the company’s responsible purchasing policy and quality of life at work”, and it intends to roll out soft mobility at Adagio Access properties, and initiatives around local and cultural discoveries at Adagio Original sites.
Soft mobility (also known as active mobility or active travel) relates to the transport of people or goods through non-motorised means, for example walking, running, cycling or skateboarding.
Adagio also highlighted the introduction of a new range of Thomas Delagarde-designed tables and chairs (pictured above) at its Adagio Access properties, which have achieved an ‘A’ Eco-Impact certification.
The move to obtain Green Key accreditation mirrors that of parent company Accor, which is aiming for all of its hotels to receive an external sustainability certification before the end of 2026.
As part of this the French hotel group signed new partnerships with voluntary eco-certification programmes Green Key and Green Globe last year.
Accor partners with Green Key and Green Globe for sustainability certification
Adagio expects to open seven new properties in 2024 in Porte de Camargue, Boulogne-Billancourt in the suburbs of Paris, Brussels Airport, Rouen, Heidelberg, Abidjan and London’s Whitechapel.
This year will be an important one for the group, which has nearly 40 aparthotels located in or around Paris, where this summer’s Olympic and Paralympic Games will take place. Indeed 16 Adagio sites have been contracted by the Organising Committee of the Olympic Games.
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