Global organisations set sights on China and sustainable business travel

by: Felicity Cousins | December 21, 2023

CHINA: The Global Sustainable Tourism Council (GSTC), BCD Travel China, and Colorful Earth have teamed up to help the business travel sector in China manage its sustainable strategies. 

The partners are set to unveil the Sustainable Business Travel Strategy Guide, which will offer training programmes for corporate clients, travel managers and sustainability professionals. 

The initiative is geared towards helping companies to measure and control potential environmental and social impacts linked to business travel, so that travel managers, companies and business travellers can make informed and responsible travel decisions. 

The partnership could also play an important role in achieving corporate ESG goals.

Randy Durband, CEO of GSTC said: “Together, we are not just participants but active shapers of the future of corporate travel, blending responsibility with innovation to forge a new path in the industry. 

“The necessity of this guide is more vital now than ever, providing a starting point for companies worldwide to navigate the complexities of sustainable business travel, ensuring a more environmentally conscious and responsible approach to business journeys” 

Jonathan Kao, managing director for BCD Travel North Asia said: “We believe that our joint efforts with GSTC and Colorful Earth will inspire and enable companies operating in China to meet their ESG goals by adhering to the utmost standards of environmental stewardship and social responsibility.”

Colorful Earth is the training partner of GSTC in China and Koko Tang, founder of Colorful Earth and board member of GSTC added: “We’re excited to this collaboration leveraging our combined strengths to establish sustainable business travel as a standard practice.

“With GSTC’s support, and BCD’s proficiency in delivering comprehensive travel management solutions, I see the great potentials for a meaningful and positive impact.”

The travel guide and training programmes will be available in the second half of 2024.

We reported earlier this month that Accor Greater China is working towards Green Hotel Certification for properties in the region, through a new partnership with China Hospitality Association (CHA).

Accor said that it was the first international hotel company in China to sign a network-wide sustainable certification agreement with CHA. Read more below.

Accor partners with China Hospitality Association for sustainable certification

Photo by David Veksler on Unsplash