THE NETHERLANDS: Hybrid hospitality brand The Social Hub will debut in Portugal and double its footprint in Italy amid plans to open three new hubs in early next year.
The new hubs in Porto, Florence and Rome brings the number of properties to 21 across 19 major European cities, including Amsterdam, Barcelona, Glasgow and Paris.
The Social Hub Porto, which will open in the historic centre of Portugal’s second largest city, will be the brand’s first in the country with plans to expand to Lisbon in coming years. This will also be the first The Social Hub venue to include long-stay apartments as the brand’s hybrid hospitality proposition evolves.
New four-star hubs in Florence – the second for the city – and Rome, are committed to regenerative projects, helping transform disused and empty sites into vibrant spaces for people from all walks of life.
Marion Koopman, The Social Hub’s chief operations & commercial officer, said: “Our first new hub in the Italian capital of Rome, our second in Florence, and our debut into Portugal represent landmark developments for The Social Hub brand.
“They will be huge assets to their communities, bringing a unique hybrid hospitality model that provides purpose-driven experiences within beautiful spaces and new public facilities. We aim to generate a positive impact and connect our diverse audiences including travellers, students, businesspeople, and locals in all three cities. We can’t wait to open our doors.”
The 550-room Social Hub Belfiore, Florence is due to open February 2025, with bookings live from December 2024.
The 392-room Social Hub Rome is due to open next March with bookings live from January 2025.
The 310-room Social Hub Porto will open in Spring next year. This property will offer 39 fully equipped residential apartments of up to two bedrooms.
The Social Hub’s impact strategy includes organising community-centric events, with venues hosting more than 5,500 engaging over 100,000 people in the past year. The organisation also commits 1 per cent of global revenues to the TSH Talent Foundation, which supports changemakers who face barriers to opportunity.
The Foundation is already active with a scholarship programme that sees over 30 talented students from around the globe living in its hubs, supported by a life-skills programme tailored to their needs.
The Social Hub achieved B Corp status in October this year.
Image: Supplied: The Social Hub Rome