UK: The Sustainable Hotel Exchange: Storytelling Matters saw expert panellists from the industry engaged in a lively discussion about how hotels talk about sustainability.
The debate included the impact of the Green Claims Directive on a hotel’s storytelling – how every environmental claim made has to be backed up with statistics and verified by third party organisations, how to manage concerns around greenwashing – and greenhushing – and how to keep the trust of those looking for sustainable stays.
Moderated by Felicity Cousins, editor Sustainable Hotel News, panellists included Sven Wiltink, global senior director of sustainability, Radisson Hotel Group, Lucy Eaglesfield, sustainability director, room2 Lamington Group, Fred Bean, founder & CEO of HotelPORT and Jo Geneen, principal consultant & co-founder, Good & Co.
The recording can be found by clicking on this link here and entering the following passcode: &wR6%dZx
The views expressed in this webinar are based on the observations, experience and belief of the individual speakers and do not represent the views or opinions of Sustainable Hotel News.
Previous webinar recordings can be found in our features section, the most recent one The Sustainable Hotel Exchange: DEI Matters is here.
The Sustainable Hotel Exchange has been proudly sponsored by Good&co. You can learn more about this sustainability consultancy for the hospitality space here
If you are interested in sponsoring future webinars for The Sustainable Hotel Exchange, choose your own topic of discussion and put forward an expert panellist, please contact us now at [email protected]