Millennium Hotels and Resorts launches Green Stay initiative

by: Felicity Cousins | June 6, 2024

WORLDWIDE: Millennium Hotels and Resorts (MHR) has launched a global campaign, #MillenniumGreenStay, which will roll out this week. 

The Green Stay initiative, which will run for the remainder of the year, involves an Eco-Friendly Practices Card presented to guests at check-in.

The Eco-Friendly Practices Card outlines activities guests can do to be more sustainable, such as waste sorting, reusing towels, and how to conserve water. 

Guests are incentivised to take part in the initiative on social media and those who share their green efforts during their stay and tag @millennium can get 500 MyPoints (with the group’s loyalty programme) when they show their post to the front desk staff. 

Saurabh Prakash, chief commercial officer, MHR said: “We are taking steps to prioritise eco-conscious travel for our guests by making a concerted effort to understand the impact of their carbon footprint. The brand hopes to inspire guests with initiatives like the #MillenniumGreenStay.”

The #MillenniumGreenStay Initiative is the first global programme the group has rolled out to raise awareness of ongoing property-specific green initiatives around the world. The campaign will be available across selected participating properties across the globe.

In other sustainability news for the group, six hotels in Singapore have achieved the Global Sustainable Tourism Council (GSTC) certification. 

The group’s GSTC-certified hotels in Singapore are Copthorne King’s Hotel, Grand Copthorne Waterfront Hotel Singapore, M Hotel Singapore, M Social Singapore, Orchard Hotel Singapore and Studio M Singapore. 

Collectively, these properties represent more than 2,600 rooms and involve the efforts of more than 650 hotel staff.

Seth Wang, general manager of Control Union Singapore, GSTC-Accredited certification body said: “We congratulate MHR for achieving the GSTC Hotels Certification across the brand’s six properties in Singapore. This marks an important step in MHR’s continued journey towards sustainability.” 

Kwek Eik Sheng, executive director of MHR added: “Achieving the GSTC certification affirms our commitment to sustainable practices across all our hotels. 

“This reflects the dedication of our staff, who are at the forefront of embracing our eco-friendly practices. Sustainable tourism involves every stakeholder in our value chain, beginning with our workforce. By fostering an eco-conscious work culture, we aim to create a ripple effect that encourages environmental engagement and ownership, integrating sustainability into our day-to-day operations.”

GSTC certification is aligned with Singapore’s Green Plan 2030 and the Singapore Tourism Board’s Sustainability Roadmap. The goal is to have at least 60 per cent of hotel room stock attain internationally-recognised hotel sustainability certification by 2025. 

The next GSTC Global Sustainable Tourism Conference will be held in Sentosa, Singapore, 13-16 November.

We reported last month that MHR MEA has joined the Alliance.

Millennium Hotels and Resorts MEA joins the Alliance

Photo by Sergio Sala on Unsplash