Kew Green Hotels to manage Morocco’s first eco-village

by: Felicity Cousins | February 5, 2023

MOROCCO: UK-based Kew Green Hotels has been appointed by Earth Holding, as the hotel management company for Azembay, the first eco-village in Morocco, North Africa. 

Azembay, which is due to reopen next year, will feature 206 villas and apartments, waterfront restaurant, a spa, conference and events spaces and a kids club. 

Set in 1,000 hectares of forest and leading to a private beach, Azembay is known as the first eco village in Africa, and was built to international energy efficiency standards.  

Through its partnership between Earth Holdings, Kew Green Hotels, intends to build an international brand which provides a purely sustainable experience. 

Chris Dexter, CEO of Kew Green Hotels said, “We are delighted to welcome Azembay into our family of hotels as we continue to expand our international hotel portfolio. At Kew Green Hotels, we set ourselves apart by combining years of experience with strong commercial awareness to deliver operational excellence and industry-leading profit delivery for hotel owners and partners.” 

Azembay will be the pilot project of this brand, the first to be developed globally, which will focus on making sustainability and well-being the essence of a new travel experience. 

Azembay will be autonomous both in terms of water and energy supply, producing its own drinking water, vegetables through a permaculture field and school, fishing boats, and an animal farm – all of which will serve the five restaurants of the village and supply a basis for activities both for adults and the kids’ club.  

Activities will feature educational elements for guests to learn about leading a more autonomous and sustainable lifestyle. The resort will be car-free with green mobility including horses, mule carts, and electric vehicles.

Youssef Benamour, owner at Earth said: “We are thrilled to be working with hotel management specialists, Kew Green Hotels, to realise our vision of delivering a pure-play eco resort, offering laid-back luxury that both harnesses and enhances our local community and natural environment, offering our guests an authentic experience in this stunning area of Morocco. We are also pleased that Azembay serves as a blueprint for innovation to showcase best practices in sustainable development technologies” 

The resort is just 45 minutes from Casablanca and just over an hour from Casablanca International Airport. 

Kew Green Hotels launched in 2001 with one hotel and is now a leading hotel management company with more than 55 international hotels.

Kew Green Hotels has pledged to become Net Zero by 2040 – 10 years ahead of the Paris Accord Target. Kew Green Hotels also became Planet Mark certified through measuring and reducing its carbon footprint. It measured scope 1, 2 and 3 emissions, using data from 2019, which has been the most comparable year of trading. It aimed to reduce its footprint by 10 per cent by the end of last year. 

Planet Mark is an internationally recognised sustainability certification for every type of organisation. A Planet Mark certification recognises continuous improvement, encourages action and builds an empowered community of like-minded individuals.

Last month saw “the first eco hotel” opening for the Garden of England, Kent, UK.