WORLDWIDE: IHG’s The Vignette Collection has partnered with the World Literacy Foundation to help with its mission to eradicate illiteracy by 2040.
Founded in Australia in 2003 the World Literacy Foundation operates in 50 countries globally on the principle that education is a basic human right.
The hotel brand’s donation to the World Literacy Foundation will fund pop-up libraries around its properties worldwide, with the first later this year in Kuwait City, Lisbon and Brisbane, within the neighbourhoods of Arabella Beach Hotel Kuwait, Convent Square Lisbon, and Hotel X Brisbane Fortitude Valley respectively.
Literacy support programmes providing free access to education materials and solutions that target wide-scale illiteracy will also benefit a school in Liverpool near The Halyard Liverpool and a hospital in Washington DC near Yours Truly DC.
Tom Rowntree, vice president of luxury & lifestyle brands at IHG Hotels & Resorts, said: “Vignette Collection’s commitment to aid the remarkable work of the World Literacy Foundation is about giving people the tools to help reach their full potential.
“Our aim is to support those in the communities of our hotels to access vital education to broaden their horizons and reach their full potential. The World Literacy Foundation works to lift young people out of poverty through literacy.”
Andy Kay, CEO and founder of The World Literacy Foundation, said: “Reading is a right and a skill so many of us take for granted. Yet still there are more than 754 million people struggling with illiteracy. This is our first hotel partnership and marks an important step in raising awareness of the education epidemic that is limiting so many.
“Last year, we reached 180 million people with information about the importance of reading. Now, with the platform provided by Vignette Collection’s growing family of hotels, we will reach many more communities who need them most in our pursuit to end illiteracy by 2040.”
Vignette Collection has also pledged further funds to support the World Literacy Foundation’s aid initiatives in conflict impacted communities in Columbia.
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