US: Beyond Green, a global portfolio of sustainable hotels, resorts, and lodges, has joined 1% for the Planet.
This means it has committed to donating one per cent of the brand’s annual sales to support non-profit organisations focused on environmental issues.
1% for the Planet was founded in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies.
The idea is to increase environmental ‘giving’ and prevent greenwashing by working with environmental partners who are aiming for achievable solutions, from climate justice and urban infrastructure to gender equality; indigenous land rights to supply chain sustainability; conservation policy to environmental education, and beyond.
The charity has more than 6,500 partners in 111 different countries, and every member can choose which causes they want to support from four impact areas; Rights to Nature; Conservation and Restoration; Resilient Communities; and Just Economies.
To date members have raised millions in funding to support environmental partners around the world, with over US$530 million already certified.
Established by Preferred Travel Group in 2021, Beyond Green unites sustainability leaders worldwide with each member property vetted according to more than 50 sustainability indicators that align with global sustainable tourism standards and the United Nations Sustainable Development Goals (SDGs).
Lindsey Ueberroth, CEO of Preferred Travel Group said: “Following our launch, we have sought to connect Beyond Green with like minded brands for considered partnerships that align with our overall purpose. By working with 1% for the Planet, we are excited to further fulfil our commitment to supporting environmental causes.”
Kate Williams, CEO of 1% for the Planet said: “Currently, only three per cent of total philanthropy goes to the environment and only five per cent of that comes from businesses.
“The planet needs bigger support than this, and our growing network of business members are doing vital work to increase giving and support on-the-ground action. We’re excited to welcome Beyond Green to our global movement.”