Accor invests in talent with new Employee Value Proposition

by: Felicity Cousins | April 4, 2024

Worldwide: Accor has launched an Employee Value Proposition  – Hospitality is a Work of Heart – to develop a culture focussed on working in the broader industry and to renew “a sense of enchantment for the sector.”

The new EVP signature is a response to the hospitality talent landscape which has undergone significant change in recent years after the pandemic impacted staffing levels and retention across the global hospitality industry.

The group, which has 330,000 employees working across its network of more than 5,500 hotels in 110 countries,  says the new generation is actively seeking “transparency and authenticity” and the sector needs to highlight its unique strengths while transparently acknowledging the challenges it faces.

Steven Daines, chief talent & culture officer Accor said: “I’m proud to unveil our new Employee Value Proposition as we continue to rally our teams of Heartists, across all functions, countries, divisions and brands as part of our ambition to change lives. Working in hospitality is more than just having a job – it’s an opportunity to work with passion and embark on a journey of the heart.”

Hospitality is a Work of Heartis built on four core pillars:

“Be All You Are” – The Group has created an internal network called RiiSE to promote gender equality & diversity, eliminate all forms of discrimination and harassment, and empower women within the company. The network also offers mentoring opportunities for its members. Currently, 28 per cent of Accor’s hotel general managers are women, and as part of this pillar, the group will continue to strive toward its target of 40 per cent by the end of 2025. It also has a partnership with IGLTA, a leading global network of LGBTQ+ welcoming tourism businesses, to ensure that hospitality is an inclusive space for all.

“Grow & Create Your Path” – Accor provides training opportunities with programmes such as Reveal Talent, to boost the career development of employees that haven’t undertaken higher education. Accor Academy offers employees training programmes covering various areas such as brand immersion, luxury, and revenue management. In total and across all its many initiatives, Accor provided more than six million hours of training for more than 190,000 employees in 2023 and has more than 250 partnerships with schools and universities around the world.

Work with Purpose – The Group pioneered its School For Change sustainability learning journey which provides employees with knowledge and solutions to address environmental and social challenges. Accor promotes volunteering initiatives like Heartists for Good, which allocates staff one day per year for volunteer activities during working hours.

Enjoy & Feel Valued – Initiatives such as the Bernaches Awards, which recognise outstanding projects led by Accor’s employees each year, and the All Heartist Employee Benefit programme, which allows every employee to enjoy benefits across travel, gourmet, wellness, and sport help staff feel valued.

Image supplied by Accor