Accor and Qualmark in partnership for Sustainable Tourism Business certification

by: Felicity Cousins | February 15, 2024

NEW ZEALAND: Accor has entered into a strategic partnership with Qualmark to work towards certifying Accor hotels, resorts and apartments across New Zealand as Gold Standard Sustainable Tourism Businesses.

Qualmark’s Sustainable Tourism Business certification criteria evaluates standards of sustainability across five key pillars: business systems, environment, people, community and culture, and health and safety.

This criteria was recently the first in New Zealand to gain Global Sustainable Tourism Council (GSTC) recognised status. 

This means Qualmark members can be confident that achieving Qualmark certification meets global standards of sustainability and that travellers can be assured of a globally recognised accreditation.

Qualmark New Zealand general manager, Steven Dixon, said: “We’re excited to partner with an industry-leading hotel operator like Accor. Compared to 10 years ago, travellers are now three times more likely to choose a business that has been sustainably accredited. Our vision is to see all New Zealand tourism businesses join Qualmark, to make it easier for our manuhiri (visitors) to make sustainable choices.”

Accor Pacific chief operating officer PM&E, Adrian Williams, said: “We are delighted to partner with Qualmark as a leading voice and authority for sustainability in the New Zealand market. Our hotels are already accredited with Qualmark and we are now taking actions for them to reach gold accreditation – the highest possible standard under the new GSTC aligned standards.”

In 2023 Accor Pacific removed some 55 single-use plastic items, such as individual toiletries from guest facing areas and plastic water bottles, in over 80 per cent of hotels.

The group has committed to taking these actions further into food waste and sustainability, water usage, eco certification and diversity and inclusion. 

Around the world, Accor is fully supporting its 5,500 hotels in obtaining external sustainable certifications. It aims to have 100 per cent of its network eco-certified by 2026.

Read more about single-use plastic and hotels below.

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Image: Dan Freeman on Unsplash