EUROPE: The Social Hub has unveiled its strategy to expand with new spaces including a premium room design being piloted this summer.
The premium rooms are being piloted at the Amsterdam City property and are available for booking from July 20th.
The Social Hub is launching the premium room idea after conducting some research into what its current guests would like, as well as aiming for a four-star room experience.
The new room concept will give guests a bit more individual “me” space to retreat to after sharing the vibrant community spaces across the rest of the hotel.
Marion Koopman, The Social Hub’s chief operations & commercial officer, said: “After much research done to understand exactly what our varied guest profiles are really looking for, we’ve landed on a new room concept that represents the evolution of our brand’s design experience.
“Our approach aims to transport guests from ‘we’ community-centric spaces to a ‘me’ zone featuring a more sophisticated and values-driven experience. With this rollout we will also align our hubs to a higher category competitive set which we are aiming to move towards.”
The premium room features include:
- Hybrid utility space for two guests to lounge, work and play;
- King-size bed and choice of pillows, plush chairs and tables to work, study or relax;
- A spacious bathroom with rain shower and double sink, featuring Zenology clean cosmetics and bamboo bathroom tissue by The Good Roll;
- Small surprises such as local design touches and even a selection of books tied to The Social Hub’s purpose of “together, we create a better society” including Tal Ben-Shahar’s Happier No Matter What, Rutger Bregman’s Humankind; A Hopeful History, and Elkhart Tolle’s The Power of Now
The design of the premium room is being led by Italy’s Rizoma Architecture alongside a curated selection of partners with shared purpose-driven values such as The Netherlands’ DUM (chairs) & ByBorre (fabrics), and Denmark’s Kvadrat (fabrics).
To read our review of The Social Hub Amsterdam City see below.
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