UAE: Lifestyle hotel brand Rove Hotels has become the latest chain to join the Sustainable Hospitality Alliance.
Founded in Dubai in 2016 and known for its fun and quirky identity Rove Hotels has more than 7,000 rooms and residences open or under development across the Middle East.
The brand has been focusing on reducing plastic waste, as well as water, paper and electricity consumption, managing to obtain the Green Key certificate across all its properties. This certification has only been granted to 2,900 hotels worldwide, and recognises excellence in the field of environmental responsibility and sustainable operation within the tourism industry.
Rove Hotels also manages Rove Expo 2020, this LEED Gold certified property is the only on-site hotel at Expo City Dubai, the sustainable city that hosted the recent Expo 2020 Dubai event and that will be home to the upcoming COP28, the United Nations’ Climate Change Conference.
Rove Hotels has joined the Alliance to help address key challenges impacting the planet and its people, local destinations and communities.
The Alliance, which recently launched its Pathway to New Positive Hospitality programme, sets targets and guides its hospitality members towards a transformed more sustainable sector.
Paul Bridger, chief operating officer of Rove Hotels said:“Being environmentally responsible is close to our hearts at Rove, and we know it’s important for our Rovers (guests) too. Because of that, we are thrilled to become part of the Sustainable Hospitality Alliance and join forces with hoteliers from across the world in the journey towards net positive hospitality.”
Glenn Mandziuk, chief executive officer, Sustainable Hospitality Alliance, said: “It was fantastic meeting Rove Hotels at the Arabian Travel Market trade show earlier this month as we marked their first few weeks as members of the Alliance. Sustainability is at the heart of their brand and we look forward to supporting them and working collaboratively to deliver Net Positive Hospitality across Dubai and the middle east in the near future.”
Image: Rove Hotels